I worked with a team comprised of MarCom, Web Production, and the Senior Manager of Scientific Marketing to produce the inaugural issue of Luminex xMAP Insights. A newsletter geared toward connecting the users of Luminex’s xMAP Technology to innovative applications of the science and other resources.
The newsletter was a compilation of blog posts that would be sent via email as links. The print layout of the posts was attached to the email and now lives on the website as a lead generation download. In addition to providing the final layout, I designed the “Become a Partner” infographic, the MAGPIX World Map infographic, and the “Tips & Tricks from Customer Support” download, as well as the photography for two employee portraits. I was also tasked with polishing the long-form infographics, designed by the Sr. Graphic Designer, and converting them to fit the print-friendly document.