City of Austin MEP & Structural Engineering Rotation Lists
BRAZOS RIVER AUTHORITY PEER REVIEW FOR CENTRAL OFFICE HVAC SYSTEM REPLACEMENT
City of Cedar Park RM1431 Pedestrian Pathway Project
My approach to design starts with the audience. Thinking about their priorities and motives allows me to find the communication problem. There is always a solution or compromise to connect what I am selling to the audience’s needs.
As the Marketing Coordinator at Encotech Engineering Consultants, my design life revolved around submitting statements of qualifications to government purchasing departments. Each solicitation produced at least ten respondents. Some agencies were stringent with their format to streamline the grading process – leaving little room for creativity.
Fortunately for me, they were not great at creating functional forms. The freedom to recreate the forms gave me the opportunity to present the information in a practical and useful manner while exercising my creative license. When reviewing between five and twenty 40-page submittals, graders want to be able to find the question and the answer very easily. As seen in some of my layouts, I introduced the question numbers as drop caps. This technique, coupled with applicable subheadings, bold phrases, and pull quotes, guided the grader through the proposal with minimal effort, indirectly creating higher scores.
During my second year at Encotech, we received notification that the Brazos River Authority submission received the highest score with the agency (the previous submission did not rank at all), with similar outcomes from the City of Austin 2014 MEP Rotation List and the Texas Facilities Commission MEP Indefinite Delivery/Indefinite Quantity (IDIQ) contracts.
I worked extensively in InDesign, Photoshop, and Illustrator to create and maintain brand elements, as well as produce internal and external communications. Due to the nature of the position, I gained a great deal of copywriting experience, including responding to requests for qualifications, service descriptions for the website and other publications, as well as project profiles for engineering projects.
I managed the creation of these documents, including content generation, layout design, coordination with sub-consultants to incorporate company information, and production (printing and binding). I also provided architectural photography using a Canon 60D, as needed.