After 23 years, Encotech decided to rebrand their firm, in order to communicate the internal changes and new direction of the company to employees, clients, and market competitors.
The new Encotech brand was built on the tagline “We shape the world you live in.” The “E” icon was developed from this concept. My development of the logo icon was best described in this sample of my writing from the Brand intro document:
“The left side of the icon represents the world and acts as the manifestation of shape. It also represents the future direction of the firm. The right side points to the history of Encotech by representing the form of an “E,” bringing our longevity and experience into our new path of growth and innovation. By joining the left side to the right, we marry Encotech’s history to our future.”