The Dickey Museum & Multipurpose Center is an African American history museum located in Taylor, Texas. The museum’s namesake, Dr. James Lee Dickey, was the only African American doctor in Central Texas in the 1930s. In addition to his successful work curbing a typhoid fever epidemic through a vigorous vaccination program, he was an activist that was instrumental in many community projects that improved the quality of life for his people, as well as the community as a whole.
The Dickey Museum’s Website will be a vehicle for awareness, promotion, and education. It will serve as the museum’s digital presence and act as a central location to find information on the museum and its contents—past and present. As I continue to provide marketing services to the museum, I envision this website will become a hub of information to inspire the community to cherish their history and share it.
The Dickey Museum initiative dates back to the mid-1990s and besides reading the occasional news article or attending a fundraising event, the Dickey Museum Task Force did not have a way to share the history of the project and the many milestones they’d achieved over the years. This communication breakdown perpetuated the community’s perception that the project has been stagnant for the last 25 years. To help raise awareness for the tireless efforts of the task force, Prairie View A&M University (Architecture), and many others, I compiled a timeline of applications, construction related activities, certifications, funding, and other milestones. Most of the historical information is documented through news clippings, so Timelines will also serve as categorized digital exhibitions (Phase 2).
Blackshear/O.L. Price (BOLP) Ex-Students Association, the non-profit in charge of the museum, did not have any photography to contribute to the project, so I took photos of the building, pre-restoration, to use in the website design. My goal was to capture the beauty and legacy of a largely forgotten local hero and the structure he once called home.
Not having a website also limited their fundraising capabilities. Donors were restricted to cash and check donations. I facilitated the creation of a Paypal account, Facebook Business Page, and the configuration of a WordPress plugin to facilitate fundraising efforts from the website.
The full list of initial and on-going services include:
2-Hour On-site Photoshoot
Simple Logo Design
Website layout Design
Wordpress Site Implementation
Paypal Account Configuration & Facebook Integration
Facebook Account Setup & On-going Management
Mail Chimp Account Setup
Digital Newsletter and Announcement Campaigns
APIs for Mail Chimp and Facebook