Blushed & Baked was formally “Like Honey Bakery.” My services included Name and Identity Development. The owner’s goal was to marry her bakery brand with her eventual goal of starting a makeup blog/vlog. The name “Blushed & Baked” came from a list of names I developed in support of this idea.
The top sellers for the bakery are her cupcakes. The signature flavors being an earl grey flavored confection called Lady Grey and delectable twist on the campfire snack, S’mores. During our look and feel discussion, we came across a damask inspired piece on my mood board. This became the bases of the logo design process. I sketched and inked several versions before I moved to Illustrator to produce the final product.
I am currently in the process of designing her custom pattern, stationery system, and packaging elements.