Communicating Your Brand Vision for a #BrandingWin

Design Process client resources infographic project workflow how to work with a designer

As I mentioned before in the design process post, every project requires you to play an active role by communicating your vision. The questionnaire and your visual research will be the foundation of the project. Give your project a proper platform.

You can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure.Gordon B. Hinckley

HOW TO CONDUCT VISUAL RESEARCH

This simple activity can have a substantial impact on the success of your project. The imagery that you provide gives your designer an understanding of your style preferences. It is even a good idea to send images that you do not like, as long as you label them as such.

A few Google Image searches or Pinterest will make quick work of this activity. You can enter various terms to compile your research. I have provided some search term examples below:

  • ”Your business type” logos (bakery logos)
  • ”A design style” logo (minimalist, urban, graffiti, geometric, vintage, elegant, retro, decorative)
  • Logos with “animal, object, theme” (dog, tree, phone, net, map, city)
  • Logos with “animal, object, theme” (dog, tree, phone, net, map, city)
  • Logos with “concept or action” (connection, network, growth, run, build)
  • Color palettes with “color”
  • Visit www.colorpalettes.net
  • Check out my Brand Envy Board on Pinterest
Samples of Image Searches
Design Process client resources infographic project workflow how to work with a designer

Search Term: Bakery Logos

Design Process client resources infographic project workflow how to work with a designer

Search Term: Urban Logos

Design Process client resources infographic project workflow how to work with a designer

Search Term: Color Palette with Red

Submitting your visual research

Your visual research can include logos, photos, colors, textures, patterns, and fonts, anything that you think speaks to what you want your brand to look like or represent. There are several ways to hand off your research. Here are some ways to share your research:

  1. Paste Images into a Document
    Word document
    Evernote
    Google Doc
  2. Save and Send as Email attachments
  3. Sharing via Cloud Storage
    Google Drive (nakevia.mill@gmail.com)
    Dropbox
    Amazon

If you have any questions or need help finding the best option for you, please feel free to contact me.

QUESTIONNaire

As you prepare for our Discovery Call, it is important to think about your company from an outsider’s perspective. This list is intended to facilitate that thought process. You are not required to answer every single question. However, if you can answer them all, you will have provided your designer with a rock-solid brand vision.

  • When and why was your company founded?
  • Is there a story behind the name?
  • How would you describe your products or services?
  • What are the long-term goals of your company?
  • What do you want your company to be known for?
  • How are you different from your competitors?
  • Do you know your target audience or potential customer base? (Remember that what appeals to you can be different from what appeals to the people you want to reach)
  • Do you have a tag line? If so, would you like to incorporate it into your logo design?
  • Are there any other words, besides the company name, that need to be included? (Example: Est. 1988 or City/State)
  • How do you prefer your logo to be worded or written out? (Example: thedesigncubicle or the design cubicle)
  • What do you hope your new brand will accomplish?
  • Why do you want to replace your old logo?
  • Do you have any specific imagery in mind for your logo?
  • Provide three feelings or adjectives that best define your brand vision.
  • Do you have any color preferences or existing brand colors? Do you have any colors that you do not wish to use?
  • Do you have a type of font you want me to focus on?
  • Describe what you want your new logo to be in three words. (Ex. Clean, Light, and Fun)
  • Where will your logo primarily be used? (If the primary usage is for the web, typically horizontal logos work best.)
  • What logos appeal to you and why?
  • Do you have other logo inspiration or visual research? Please share.
  • When making decisions, do you prefer to see all possible options or would you prefer having fewer items to choose from?
  • What is your budget?
  • When is your desired completion date?
  • Would you like any additional design services to be packaged with your new logo?
Armed with your visual research and knowledge of the conversation that your designer wishes to have, you will rock your brand vision and equip your designer for greatness!

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About the Author

nakeviadesigns

Nakevia Miller is a Graphic & Web Designer based in Austin, Texas. She is the owner of Nakevia Designs and the main writer for the Elevate Your Presence Now Blog. On her journey toward full-time entrepreneurship, she decided to document her successes, failures, and bad-ass designs in hopes to inspire others and cultivate business relationships.

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